A Google search turned up no less than 7,450 instances of the cognomen, the vast majority of which appear to be Seinfeld- related: pranks, fan Web sites, even a Harvard Business School mock case study involving a fictional Minneapolis-based manufacturer of, yes, rubber and latex products. Vandelay, it turns out, is a name whose spuriousness runs deep.
Vandelay continued to feature as a phantom beard in several subsequent shows and then, of course, there was Vandelay Industries, the alleged manufacturer of “latex and latex-related products” where George (in order to extend his unemployment benefits) purported to be applying for a supposed job. In the series’ second episode, in 1990, George claimed to be meeting one Art Vandelay, an importer-no, an importer-exporter-as a pretext for helping Jerry stake out the office building of a woman Jerry was interested in. The name Vandalay-more frequently spelled “Vandelay”-is one that will raise an automatic red flag for almost everyone who has ever watched Seinfeld (which is to say, almost everyone), as the spurious surname, ripe with sublimely cheesy pseudo-class, that George Costanza often used in his various ruses, scams and lies. At a cozy bend on a leafy lane named Underhill Road in the township of Greenburgh, Westchester County, lies a short cul-de-sac containing three very new, destroyer-escort-sized houses of the variety widely known as McMansion.
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